Hello, I’m Alexandria

About me

I’m a product designer with a strong penchant for philosophy, psychology, and the arts. I believe we can leverage all three disciplines to create experiences that elicit feelings of belonging, interconnectedness, and wonder.

Philosophy

My design philosophy centers on grasping the fundamental 'why' before execution, emphasizing early and frequent collaboration, and challenging myself when defining both problems and opportunities.

Experience

Shopify
Product designer
2020 - 2023
Invest Ottawa
Product / Multimedia designer
2019 - 2020
Shopify
Content marketer / designer
2018 - 2019
Maker House
Design lead
2017 - 2018
Causeway work centre
Web designer & developer
2016 - 2017

Articles

Leading Successful Discovery Sessions
Shopify Blog
Project Management Challenges
Shopify Blog
Insights into Growing a Successful Company
Medium
Breaking Mental Health Stigma
Medium
+ More articles on Shopify Blog
Shopify Blog

A few kind words

— Matt Gregg, Senior developer, Shopify

"Alex is a rare type of designer to work with. Not only is she immensely creative, and detail orientated, but she has the ability to communicate clearly with engineering and front end development. As a developer who worked with her on numerous projects, I enjoyed how friendly and personable she was while also able to focus and get shit done. She has a deep enough understanding of how browsers and front end code works to ask the right questions of developers and give them the assets they need. Together we worked to develop a culture of research and experimentation on our team. We ran multiple complex UX experiments in production that were able to provide a lot of valuable data to make impactful product decisions.

I would work with her again without any hesitation. She is a joy to be around and can be relied on to deliver."

— Martha Tam, Senior product designer, Shopify
Former VP Interaction designer, Bank of America

"Alex has an unwavering commitment to designing the the most helpful experiences for our customers - asking the hard questions and pushing back when needed. She has a true passion for accessibility and inclusive design, which is an important consideration for today’s organizations. Beyond Alex’s abilities to craft usable designs, she also has a keen eye for aesthetics to ensure both a functional and beautiful experience."

— Martha Tam, Senior product designer, Shopify
Former VP Interaction designer, Bank of America

— Gareth Davies, CEO Maker House, Top 40 Under 40 Recipient

"Alex is self motivated and holds her own output to a high standard, always looking for feedback and bringing original ideas to the table. Alex is a natural storyteller and passionate about what she does so the results are always incredibly engaging for our customers."

— Jayson Tan, Product designer, Shopify

"It was a pleasure to work with Alex at Shopify. She's an excellent problem solver who has no problem diving deep into complex scenarios to translate them into innovative and user friendly designs. Alex went out of her way to provide mentorship and guidance when I was new to the company and helped me level up my skills as a product designer. Alex would be a valuable asset to any design team."

Anyway, why work with me?

My design principles

PRINCIPLE 1

Keep it crafted

A beautiful app is only as good as its ability to help users solve a problem. Paying attention to the specific design considerations of your product will allow your users to feel satisified and uniquely understood.

PRINCIPLE 2

Empower the user

Users have a wide range of skill levels, needs, goals, and experiences. I strive to optimize for the most important tasks by removing unnecessary complexity.

PRINCIPLE 3

Efficiency matters

Efficiency in design can make or break the user experience. How effortlessly  users can accomplish their tasks leads to heightened satisfaction and loyalty.

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